Enhancing Customer Loyalty with Bold Checkout and Talon One - Harry Rosen's "Club Harry"
Industry
Retail
products
The Company
Harry Rosen, an iconic luxury menswear retailer, has been at the forefront of delivering unparalleled style and exceptional customer experiences for over 65 years. Founded in 1954 in Toronto, Canada, by its namesake Harry Rosen, the brand has become synonymous with sophistication, quality craftsmanship, and a commitment to dressing men in the finest fashion.
The New Program
Known for its commitment to providing an exceptional shopping experience, Harry Rosen has unveiled Club Harry, a sophisticated new loyalty program designed to enhance the client experience and provide a multitude of benefits for its loyal members. Club Harry offers three distinctive statuses based on annual minimum spend, allowing shoppers to unlock a world of exclusive benefits. Club Harry members enjoy perks like complimentary alterations, free returns, personalized offers, exclusive event invites, and redeemable points with every purchase.
The Challenge
To implement the program, Harry Rosen needed to develop a solution involving all key vendors of their composable commerce stack including: the commerce platform from Commercetools, loyalty solution from Talon One, and checkout from Bold. The program required all solutions to be flexible enough to ensure Harry Rosen could deliver the right customer experience.
The Solution
Orium, a trusted technology integrator, was brought in to execute the integration. Harry Rosen was already using Bold Checkout as part of its ecommerce infrastructure. Orium worked in tandem with Bold to optimize and extend the capabilities of Bold Checkout to accommodate the Club Harry loyalty program seamlessly. Bold played a crucial role in assisting Orium in the smooth transfer of data between Bold Checkout and Talon One. This collaboration ensured that customer transactions were accurately recorded, and loyalty points were promptly credited, enhancing the overall efficiency of Club Harry.
The Result
The collaboration between Orium, Bold Checkout, and Talon One successfully addressed Harry Rosen's challenge of seamlessly integrating the Club Harry loyalty program into its existing online platform. The efficient data transfer and adaptability of the systems, with support from Bold, contributed to an enhanced customer experience and laid the foundation for sustained customer loyalty, solidifying Club Harry as an integral part of the Harry Rosen brand.