Callum McKeefery: Reviews - So much more than just stars, and possibly the most underutilized weapon in your arsenal
In this episode of Own Your Commerce, Jay chats with Callum McKeefery, the brains behind Reviews.io - an online platform that collects customer reviews for online retailers. Together they discuss Callum's e-commerce background, the beginnings of Reviews.io and its competitors, what sets Reviews.io apart, and the value of customer reviews for brands. The conversation illustrates the critical role reviews play in improving the customer experience, helping to weed out bad actors in the industry, and creating a better business overall.
If you're running an online business, customer feedback is crucial to your success, and in this episode of Own Your Commerce, host Jay Myers interviews Callum Mckeefery, founder and CEO of Reviews.io, a platform dedicated to collecting customer reviews for online retailers.
Callum's expertise in e-commerce has led him to recognize the importance of customer feedback, and during the discussion, he highlights the early days of Reviews.io, its competitors, and the features that make it stand out from the crowd.
One of the most important takeaways from the episode is the significant role of reviews in improving customer experience, weeding out bad actors in the industry, and ultimately elevating your business's performance.
If you're an online retailer looking to improve your business, this episode is a must-listen, as it offers valuable insights and practical advice on the importance of customer feedback in the e-commerce industry.
"We're a product led business, so we're all about, we want to integrate with great companies like Bold. We want to work within your subscription app, and that's important to us. And I, I think you can definitely see that in how we work because they're not just talking about being great, it's actually being great, producing good output"
- Callum Mckeefery, CEO Reviews.io
Some topics we discuss are:
- Callum's history in e-commerce
- The early days of Reviews.io
- It’s competitors
- And the new (and very exciting!) integration with Bold Subscriptions
Show notes, links & resources
About the guest
Callum Mckeefery
CEO, Reviews.io
Callum Mckeefery is the founder and CEO of REVIEWS.io. Callum founded the company in 2010 with his wife Nikki, and has managed to build one of the most innovative review solutions in the market, with a growing user base of over 8000 customers, and offices worldwide.