Noah Oken-Berg: Exploring the Depths of Magento with Above The Fray
Join Noah Oken-Berg, Co-Founder of Above The Fray Design, as he shares insights on the ever-evolving world of ecommerce, the significance of Magento for diverse businesses, and the role of customization in creating seamless online experiences.
In this episode of Own Your Commerce, host Jay Myers engages in a compelling conversation with Noah Oken-Berg, the Co-Founder of Above The Fray Design. The focus of the discussion centers around Magento, an ecommerce platform that has become a cornerstone for businesses seeking flexible and scalable solutions.
Noah, with his wealth of experience, unravels the layers of Magento's appeal, emphasizing its adaptability for a wide spectrum of businesses. The episode explores the balance between customization and out-of-the-box solutions, shedding light on how Magento stands out in the competitive ecommerce landscape.
Some topics we discuss are:
- Magento's Versatility and Business Impact: Noah shares why businesses, from SMBs to enterprise-level operations, find Magento to be a robust and enduring choice. The discussion touches upon the unique characteristics of Magento that cater to a diverse range of business needs.
- Challenges and Opportunities in ecommerce: Jay and Noah chat about how to stay ahead in a rapidly changing digital landscape and how to leverage Magento's capabilities for long-term success.
- The Checkout Experience and Bold Solutions: Noah and Jay explore the critical role of the checkout process in ecommerce success. They discuss the importance of personalized and optimized checkout experiences and how solutions like Bold are making bold strides in enhancing this crucial conversion point.
Show notes, links & resources
About the guest
Noah Oken-Berg
CEO, Above The Fray
Noah Oken-Berg is the CEO and Co-founder of Above The Fray (ATF), an end-to-end ecommerce agency specializing in technical architecture, systems integration, UX design, and digital marketing for growth-ready manufacturers, producers, and distributors.
Noah serves on multiple committees and task forces for both the Association of Equipment Manufacturers and the Magento Association, was a founding member and on the Associate Board of Business for a Better Portland, and is actively involved in local governmental and business organizations globally in nations such as USA, Ghana, and the Philippines where ATF has offices.
A professional DJ and MC in his younger years, Noah has gone on to speak at over 100 live & virtual events, primarily in technology and manufacturing, including at Amazon Accelerate in 2022 and Meet Magento NYC 2023. In 2023, Noah co-hosted and co-led the production of the largest Magento / Adobe ecommerce conference in North America.
Prior to founding ATF, Noah was the Director of Channel Development and Strategy at Pop Art, Inc., and before that served as the Director of Business Development at digital agencies Binary Anvil and Forix. Preceding his work in web applications, Noah ran the B2B wireless service provider EPIC Wireless for several years, specializing in then-emerging smartphone and aircard technologies. In the past few years, his clients have included Darby Dental, GloryBee, Association of Equipment Manufacturers, Daimler, Freightliner, Nike, Auto Plus, Astec Industries, GearUP Sports, and many more businesses primarily in the B2B ecommerce space.
Outside the halls of ATF, you can catch Noah carving white water on a river near you or traveling with his wife and son to experience food, culture, and art.