Key findings from Retail ecommerce in context
- Digital as a whole is still in its infancy with 51% of large retailers saying that digital channels account for only 20% or less of their total revenue.
- Retailers cannot innovate quickly with 49% of retailers saying they are held back by inflexible technology.
- The opportunities to improve the shopping experience lie in a unified view of inventory, new digital touchpoints and more delivery options, like BOPIS.
Other findings reveal trends that will shape the future of retail commerce
90%
of respondents agree that the ability to continuously innovate and test new customer experiences would create a competitive advantage.
49%
of over-performing respondents say having a unified view of inventory availability is a top opportunity to improve the online shopping experience.
37%
of under-performing respondents say their competition is doing a better job at addressing new consumer demands.
Download this report to learn why
Brands need a better omnichannel experience, modernizing legacy technology is a must and checkout is an untapped source of innovation.