Guidance

Guidance is a customer centric commerce service provider dedicated to growth oriented mid-market and enterprise branded manufacturers and merchants in both B2C and B2B with industry leading practices in multichannel retail strategies, mobile, customer experience, innovative design, and complex system integration. Since 1993, national flagship retailers and consumer branded manufacturers have relied on Guidance’s expertise to facilitate more than $5 billion in web, mobile and social commerce.

Why Bold and Guidance

The ongoing partnership between Bold and Guidance stands as a formidable force in advancing digital commerce solutions, particularly for growth-oriented mid-market and enterprise branded manufacturers and merchants in both B2C and B2B domains. Guidance, a customer-centric commerce service provider with a dedication to innovation and growth, perfectly complements Bold's commitment to providing advanced checkout capabilities. With industry-leading practices in multichannel retail strategies, mobile, customer experience, innovative design, and complex system integration, Guidance's expertise enhances the overall digital commerce ecosystem.

The collaboration ensures the seamless integration of Bold Checkout into the digital commerce solutions crafted by Guidance, optimizing the efficiency of the checkout process. Since 1993, national flagship retailers and consumer branded manufacturers have relied on Guidance's proficiency, facilitating more than $5 billion in web, mobile, and social commerce. Businesses leveraging this partnership benefit from a wealth of experience, strategic insights, and cutting-edge technology, fostering an enriched digital commerce environment and a tailored experience for both businesses and their customers.

"Bold Commerce allows brands to create a customer-focused approach to checkout that helps them not only offer more value to first-time shoppers, but also helps create a better experience for their long-term customers."
Edward Gaug, Director of Marketing & Partnerships at Guidance

Featured Stories

King Arthur Baking Company

King Arthur Baking Company sought an upgraded and feature rich SaaS replatform that could support separate websites with a centralized CMS and shopping engine. The new site features a BigCommerce backend with a customized Drupal frontend to ensure one point of content entry for the global menu.

The headless King Arthur Baking Company solution maintains continuity of the customer’s authenticated user session across multiple sites, achieved by rewrites of storefront APIs to transmit the data. Page designs are reimagined and revitalized while, as one of the oldest companies in the country, preserving brand integrity, especially after a recent rebrand.

Download King Arthur Baking PDF

Avery

Avery’s highly customized Magento 1 platform reached its end-of-life for both the application and many of its underlying dependencies, including PHP. This prompted Avery to upgrade to Magento 2 and migrate massive data sets and customer records. Avery’s headless frontend powers the shopping experience and uses Magento for the cart, checkout and admin.

This headless re-platform needed a seamless implementation that didn’t disrupt Avery’s business operations. Guidance mapped out a comprehensive technical strategy for Avery’s headless integration, data migration, SSO authentication, custom product types and backend operational workflows. Customers can visit Avery’s site and make purchases without noticing changes in performance or user experience.

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T3

T3 produces advanced, long-lasting hair styling tools. Those are good attributes from the consumer perspective but present challenges for the business. T3 selected Guidance for a multisite platform upgrade that would also reflect their brand promise, create complementary purchase opportunities, and encourage ongoing engagement.

Download T3 PDF

Why Guidance

Guidance is a customer centric commerce service provider dedicated to growth oriented mid-market and enterprise branded manufacturers and merchants in both B2C and B2B with industry leading practices in multichannel retail strategies, mobile, customer experience, innovative design, and complex system integration.

Since 1993, national flagship retailers and consumer branded manufacturers have relied on Guidance’s expertise to facilitate more than $5 billion in web, mobile and social commerce.

Brands such as Foot Locker, Valvoline, King Arthur Baking, Herschel Supply and others, have engaged Guidance to build hundreds of world-class, omni-channel solutions that enhance customer experience and increase business performance.